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Word of mouth is the best form of marketing so if you are good at what you do make the most of it and collect some testimonials and use them to your advantage.
According to marketing guru Dan Kennedy, “What others say about you and your product, service, or business is at least 1000% more convincing than what you say, even if you are 1000% more eloquent.”
Time management consultant Larry Dolan told marketing guru Dan Kennedy he closes every inquiry he gets for a speaking engagement. He has no brochure, no demo tape, When a prospective client calls, Larry simply sends a hand-addressed box of copies of testimonial letters. Can you imagine the power of hundreds of letters praising his presentation? This is more compelling and believable than anything Larry could say about himself. (Kennedy Marketing & Moneymaking Superconference 1998.)
So when you send an email include as many testimonials as possible. The testimonials are more likely to make the sale than your email. Even dedicate an entire page of testimonials to your website and make sure you keep them up to date, no one wants to read a testimonial from 1998.
Include testimonials in your advertisements. In some cases, an entire advertising campaign can be built around a series of testimonials.
How can you get testimonials?… First, you must provide an outstanding product and service. Then, ask your customers for help. Interview your customers about what they really like about your product and the service you provide. What do they especially like about working with you and your company? Ask if they would write what they told you in an email or if you can write it for them for their approval.
Ask for, collect and use testimonials for your business and you will see an improvement in your results!
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